Product Description - all you need to know!
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Prime100 is an Australian-owned company dedicated to innovation in pet nutrition through the development of Single Protein Diets (SPD™) — specialised formulas that feature only one source of animal protein per recipe. These diets are scientifically developed to support dogs and cats with food sensitivities, allergies, or intolerances, helping to minimise adverse food reactions and promote better long-term health.
By limiting each recipe to a single, novel or hypoallergenic protein source—such as kangaroo, duck, or turkey—Prime100 reduces the risk of triggering common food-related issues like itching, gastrointestinal upset, and inflammation. Single protein diets are widely recognised by veterinarians and pet nutritionists as low-allergen options, making them ideal for pets undergoing elimination diets or those requiring a simplified, controlled diet.
In addition to carefully selected protein sources, Prime100 SPD™ formulas include functional ingredients—such as sweet potato, pumpkin, coconut oil, and added vitamins and minerals—chosen for their specific health-promoting properties. These ingredients support digestive health, joint function, skin and coat condition, immune health, and overall wellbeing.
Proudly made in Australia, Prime100 combines evidence-based research with premium-quality ingredients to provide nutritionally complete, balanced, and palatable meals that help pets thrive. Whether your pet requires a novel protein due to medical needs or you’re simply seeking a high-quality diet with minimal ingredients, Prime100 offers a tailored solution to support their health, happiness, and longevity.
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